Scenario: Cuisinart needs to address the mature and saturated cookware market through the introduction of new innovations. What should they make?
Based on my research, based on the company's desire to be of culinary excellence and "top of the line pricing", they have a lot of opportunity to move their brand beyond the competition (which had virtually caught up to them in the mature market of cookware) by integrating technology into their devices in ways the competition had ignored.
Cuisinart could benefit from redefining their market segmentations and take advantage of new technologies like induction cookware and integrated appliances to continue to stand out as a leading manufacturer of quality cookware devices.
